Dispatch #31 - Finding the Right Words in a Crisis

Words are an important component of effective leadership, even more so during times of crisis. For some excellent guidelines on the topic, read Carmine Gallo’s article in the Harvard Business Review about crisis communication: “Finding the Right Words in a Crisis”. 
 
It’s well worth the read, with practical and interesting references to people (Cuomo, Churchill, Roosevelt, Fauci and Birx), neuroscience, and the origins of words.
 
Here are the article’s section headers:

• Replace long words with short ones

• Find analogies

• Personalize the crisis

• Observe the rule of three

I salute the courage and clarity of all the leaders -- international and local, government and business, non-profits and ad hoc neighborhood groups -- who are helping the world move through this challenging period.

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